Platinum Pools came to us with a clear goal: to elevate their image and create a digital presence that matched the quality of the pools they build. Their previous branding and website didn’t reflect the level of craftsmanship or trust that defines their work, and they wanted something new, modern, and refined.
Our team at STRIV Agency guided Platinum Pools through a full rebrand. From visual identity to a complete website redesign, we crafted a brand system built around precision, luxury, and performance. Using a bold yet clean aesthetic to highlight their expertise in high-end custom pool design.
We started with a complete visual refresh. The new Platinum Pools mark was designed around balance, geometry, and structure, inspired by architecture and water flow. The “PP” monogram became the anchor: bold, clean, and minimal, built to scale across digital and physical environments.
The color palette was refined to center around a signature Performance Blue paired with deep charcoal and white space, giving the brand a technical yet elegant feel. It’s the kind of color story that feels fresh, luxurious, and unmistakably modern.
Typography was just as intentional. We paired Cambria Math for its structure and elegance with a sans-serif support system that gives the brand flexibility across print and web. Together, the typography system carries both authority and style, serious enough for a luxury builder but clean enough for digital use.
